Monday, 20 August 2007

Business Principles: Advertising where?!?

Susan's post on advertising is rather relevant today for us: Do we need advertisements everywhere?

We just unpacked a new HP LaserJet 1022 printer for a client and guess what we found in the box besides the expected printer related collateral?

We found a post card sized advertisement for a well known VOIP home phone replacement service in the printer box.

Finding the advertising in a product purchased by a client is really disappointing.

What message does that send about the product and/or the product's manufacturer? Is the product we just purchased now a vehicle to sell advertising?

And, more importantly, what message does it say about the purchaser of the manufacturer's product? What does that say about the manufacturer's perspective on who or what the product's purchaser is to them?

These questions are rhetorical in nature. Yet, the answers, if we dig deep enough, may surprise us.

Philip Elder
Microsoft Small Business Specialists

*All Mac on SBS posts are posted on our in-house iMac via the Safari Web browser.

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