One of the most important things we can do for our clients is get to know their industry.
This is especially important for those clients who experience an ebb and flow in their business. It is even more important for those who experience a Bay of Fundy like tidal shift in their business.
A good example of an industry that experiences extremes in their business flow would be our accounting firm clients.
If we walked into one of our accounting firm clients today and suggested a major server upgrade, what kind of reaction would our client contact have? Especially since this is their high season.
Or, another possible suggestion that would fall flat is a version upgrade for a software product.
It is ultimately our responsibility to make sure that our client's systems and infrastructure are running at their best during their high season.
Thus, it is during these high season times that we tend to keep things as static as possible, holding off any significant changes until the early summer in the case of accounting firms.
If something does happen at a client site that is in the midst of their high season, then they will get priority response and problem resolution as well.
By knowing and understanding our client's industry and their particular business nuances, we can build a very solid long term business relationship. This is because ultimately our client will grow to trust that we have their best interests at heart.
Microsoft Small Business Specialists
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