Monday 21 May 2007

One of the greatest marketing strategies ever...

The following is somewhat satirical, but describes my thought on what is, in my opinion, one of the most brilliant marketing strategies ever.

A certain Company has a product that is quite popular. It can be seen around the world on people.

The company has great cash flow. They want to diversify, spread into other market types.

They have had a few bumps in the road too, and want to get people's minds off of them.

The first step in their strategy is to hire some guy who hits balls for living. But what a guy! He is the best of the best, the most amazing ball hitter this side of the century.

People like this guy, thus they will like their product even more!

Then the clincher: Get him to wear their Logo on his head and elsewhere they say, and the rest will follow!

And sure enough, people ask, "Where can I get that Logo Melon Protector?" "Where can I get that Logo Trunk Warmer?"

The Company, seeing that their strategy is working, starts introducing new products with their now quite famous Logo on it.

A Logo Melon Protector in several styles and colours that costs ten times over any other melon protector! And guess what!?! The people are buying them. The same is true for the Logo Trunk Warmer and any other product the Company people decide to put the Logo on!

The grins in the Head Office are huge by now.

"We did it", the Head Office people say, "we not only branched out into other markets, but, we got the people to pay for our marketing and product expansion!"

"We see our Logo everywhere. Market saturation is huge!"


A company that manages to win the support of the consumer to the point of having that consumer buy their branded products at a huge premium is brilliant.

That huge premium on their branded products did and is paying off for the company.

It is also the reason why we are very careful about the clothing we wear in business and personally.

The branding and symbols we wear says a lot about our company, as well as the individual that we are.

Philip Elder
Microsoft Small Business Specialists

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